Slab Serif, Bold Serif
Slab serif fonts, also known as Egyptian or mechanistic fonts, are a type of serif font that have block-like, thick serifs, which give them a more bold and distinct appearance compared to other serif fonts. Slab serifs were first introduced in the early 19th century and were widely used in posters, headlines, and other display type applications.
One of the most well-known slab serif fonts is Rockwell, which was designed by the Monotype Corporation in 1934. Other popular slab serifs include Clarendon, Memphis, and Archer.
Slab serifs are often used for bold headlines and titles in both print and digital media, as they have a strong and attention-grabbing presence. They can also be used for body text, although their thick serifs may make them slightly more difficult to read in long passages compared to other serif fonts like Times New Roman or Georgia.
Overall, slab serif fonts are a great choice for designers looking to add a bold, distinctive touch to their designs, particularly in advertising, branding, and other display applications.